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ABOUT
JAYNE
I see what you're too close to see.
That's the thing people tell me, after we've worked together. They come in circling the same problem, the same doubt, the same stuck point, and somewhere in the conversation I ask the one question that reframes it.
I've spent years working in the space between people and the version of themselves they're trying to become.
For the past 10 years, I've supported women building their own businesses.
Sometimes that support is practical (a website that needs building, a launch that needs a plan), but far more often the real work is somewhere else entirely: the doubt that's quietly running the show, the story someone's been telling themselves that's no longer true, the confidence that's been there all along and just needed someone to reflect it back.
I've watched people go from hesitant to unstoppable, not because I gave them something they didn't have, but because I helped them see what they already did.
I'm originally from New Zealand and have lived in Fukushima Prefecture, Japan for over 20 years. In 2011, when the earthquake, tsunami, and nuclear disaster hit my Japanese hometown, I made a decision that's shaped everything since:
I stayed, and I rebuilt.
In 2020, my family moved to Sweden for what we thought would be three years — Covid brought us back to Japan after just one.
I found myself starting over again.
That's twice now I've had to look at a life that fell apart and ask: what actually matters here, and what do I build next? It's the same question I help others answer.
Along the way, I also built and ran my own award-winning podcast production studio, producing shows for clients around the world and hosting Transformations with Jayne - a podcast for international women in Japan and Jandals in Japan - a podcast about business between New Zealand and Japan. That work taught me how to listen to ask the right next question.
I work with people when they're ready. If you are ready then reach out at the contact below.